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Dare to Launch

Jul 9, 2024

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Join your hosts Jeff Walker and Chris Saunders in welcoming Mark Duffield-Thomas to the show this week! Mark and his wife Denise run a highly-successful coaching and mentoring business focused on helping entrepreneurs scale up their operations and establish themselves as experts in their communities. Mark and Denise also happen to be the most-successful affiliate marketing partner in the history of Product Launch Formula. This powerful duo has won the annual PFL affiliate marketing competition 6 out of 7 years! Today on the show, Mark breaks down his experiences in affiliate marketing, emphasizing the mutually-beneficial nature of these kinds of partnerships. As Mark explains, affiliate programs are a fantastic way to learn more about the launching process, get more exposure to like-minded entrepreneurs whom you admire, and learn valuable lessons which can be funneled directly back into your own business. The right amount of time and resources must be allocated to run these campaigns properly, however, and Mark speaks on how he and his wife have developed their winning approach over the years. If you’re considering dipping your toes into the world of affiliate marketing, we can’t think of a better primer than this chat with Mark! It’s a pretty strong dose of inspiration and camaraderie for the more seasoned partners out there too!

Key topics discussed: 

  • Personalization: How reaching out to your audience in custom-tailored communications is becoming the real difference-maker in affiliate marketing. 

  • Choosing Carefully: Mark recommends only partnering with businesses which he actually supports and fit his specific criteria for success. 

  • The Process: Like any successful operation, Mark and his wife have a detailed multi-phase process. Mark breaks down what goes into each stage. 

  • Making Adjustments: Knowing which levers you can strategically pull throughout the process is key to keeping your program going strong. 

Key takeaways: 

  • Diversity of Approach: Successful affiliate campaigns need to use the full suite of marketing tools: blogs, emails, podcasts, live calls, social media, and more. 

  • Communicate With Your Audience: It’s crucial to have a pulse on the struggles your audience is facing in order to provide relevant resources. 

  • Seek Mentorship: Think of these programs as a way to build relationships with other entrepreneurs whom you admire. 

  • Maximizing Leads: Perhaps the most important part of the process is ensuring the highest volume of quality leads in the initial stages of the process. 

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