Preview Mode Links will not work in preview mode

Dare to Launch

Jun 25, 2024

Join your host Chris Saunders for an extra special episode of Dare to Launch featuring three of our Product Launch Formula Coaches: Jolene, Barry, and Julie! On DTL we like to think of entrepreneurship in three stages, and each of these three coaches focuses on a different one: creating your offer and embarking on your first 50K launch, turning that 50K launch into a six-figure launch, and scaling your business up to the seven-figure level. Each stage of this continuum presents its own unique challenges and considerations, and our coaches have collected some keys to success, as well as some common pitfalls to avoid, over the years. As we talked through these trends, we kept coming back to one crucial element over and over: the necessity of a strong community at every stage of this sequence. Whether you’re trying to articulate your offer for the first time or you’re 3 days into a seven-figure launch and floundering, the ability to access a supportive, experienced community has consistently proven to be a key necessity for successful entrepreneurs. We go deep into cultivating the mindset necessary to put yourself out there, knowing when it’s time to scale up and start building out your team, and the fundamental question you need to ask yourself before you decide to take your business to the moon. 


Key topics discussed: 

  • Articulating Your Offer: Spelling out what it is you want to sell can be tricky. The key is knowing the right questions to ask and where to look for more information. 

  • The Value Ladder: Starting out, entrepreneurs want everything and they want it fast. It’s important to understand the steps to success and how to take them one at a time. 

  • Task Delegation: As we scale up our businesses, we must also start to offload responsibility in order to free up our time. Barry offers up a handy strategy for doing just that. 

  • Community is Essential: Jolene emphasizes the myriad benefits of having a community of like-minded individuals to turn to in tough times. 

  • Serving Others: Julie emphasizes the impact that high-level entrepreneurs can have on the world, and understanding the implications of shooting for the moon. 


Key takeaways: 

  • Community is a cheat code. Having a support system means that you can move through the stages of success at a much quicker clip. 

  • We have to do the market research to make sure that people are actively asking for what we have to offer. Then we can focus on speaking the right language. 

  • We can’t fear our competition. Instead, we need to observe what they’re doing and see how we can do it better and with an injection of our own unique qualities. 

  • Fully utilize your mentor or coach. You need to work with someone who’s been there before to navigate the noise when your business starts to become bigger than you. 

  • Understand what you really want! If you truly want a million dollar business, then you can put the pieces in place to make that happen. But if you don’t actually want to go that big, don’t create a business you don’t actually want to run. 


Got a question for us? 

Go to to submit a voicemail with your question, and you might hear the answer on one of our next episodes!


If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. 

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!