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Dare to Launch

Apr 5, 2024

Join us for this enlightening episode of "Dare to Launch," where your hosts Chris Saunders and Jeff Walker dive deep into the recent buzz around the potential TikTok ban in the U.S. Congress. Amidst uncertainties and concerns, this episode sheds light on what the potential ban means for entrepreneurs, influencers, and the digital landscape at large.

In this episode, Chris and Jeff discuss:

  • The background of the TikTok ban and its implications for data privacy and national security, comparing U.S. and Chinese regulations on business data sharing

  • The potential impacts on businesses, influencers, and users who rely heavily on TikTok for marketing, engagement, and community building

  • Strategies for entrepreneurs and TikTok influencers to navigate the potential ban – including diversifying platforms and building more resilient business models

  • The importance of building an audience you own, focusing on email lists and direct communication channels as more stable assets in your business toolkit

  • Jeff shares insights from his extensive experience in digital marketing – emphasizing adaptability, resilience, and the power of building strong relationships within the industry

  • Chris and Jeff explore the broader implications of social media platforms' lifecycle, the inevitability of change, and how to prepare for and adapt to these shifts

Key takeaways:

  • The "TikTok ban": Understanding the potential ban, its current status, and what it could mean for users and businesses alike

  • Diversification and adaptability: The critical importance of not relying solely on one platform for your business or personal brand

  • Building your asset: Why your email list is your most valuable asset and how to grow it effectively

  • Navigating change: How to remain resilient and adaptable in the face of platform changes and bans.

Resources Mentioned:

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