Nov 5, 2024
In this special episode, I finally reveal the big project I’ve been holding back for six months – the BRAND NEW, completely reimagined version of my Product Launch Formula (PLF).
This is the biggest evolution in the 19-year history of PLF. And to celebrate Chris and I are taking you behind the scenes of...
Oct 29, 2024
“Jeff, what if my product is just for fun? What If I teach ice skating courses? Or guitar lessons? How do I sell that service as truly transformational for my clients?”
I get this question all the time, and it’s one of my favorites. In this clip from our Launch Masterclass Q&A earlier this year, I offer my two...
Oct 22, 2024
What seems like a crazy idea could revolutionize your industry and become the norm. For instance, when Michael Maidens’ team was tasked with marketing an exciting new documentary, he floated a revolutionary idea to the room: What if we premiered it online for 10 days… for free? That was the germ of the...
Oct 15, 2024
In this excerpt from our episode about the potential U.S. TikTok ban, Chris and I dive into what I think is one of the most common pitfalls of online entrepreneurship. Many content creators and online coaches out there rely solely on platforms like TikTok and Instagram to support their businesses. And with a potential...
Oct 8, 2024
Join Chris and me in welcoming Corey Poirier to the show this week! Corey is an author, multiple-time TEDx speaker, and seasoned interviewer with over 7500 interviews under his belt. He’s talked to acclaimed authors like Deepak Chopra and Zig Ziglar, motivational speakers like Lisa Nichols and Gary V, and...