May 12, 2026
The hook for one of my top performing ads right now is essentially just three words:
Stop making content.
You can never be sure with ads… but my hunch is that one of the reasons it’s doing so well isn’t just the catchy hook…
… but because it taps into something a lot of folks are feeling – stuck on a social...
May 5, 2026
In this clip, I share what’s really helped me build mental resilience over the years.
Some of it is foundational — a natural sense of enthusiasm, and a long-term commitment to practices like meditation and yoga. But the biggest shift came from understanding what I call a Stockdale Moment.
That’s the ability to...
Apr 28, 2026
“If anyone can use a free AI tool to get a personalised answer to any question in seconds… are courses dead?”
That’s how we open this week’s episode of Dare to Launch.
Here’s my answer – the value of information is trending towards zero.
I chose those words very carefully. And when you check out the...
Apr 21, 2026
Grab my FREE Launch Audiobook 👉 https://getyoulaunched.com/
My Launch Coaches are awesome.
And in this episode, you get to see it for yourself.
Chris sits down with two of my team – Julie and Jolene – to ask them about what it really takes to grow from 5 to 6 figures…
… and then from 6 to 7 figures.
Apr 14, 2026
Free Launch Audiobook at 👉 https://getyoulaunched.com/
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Chris only had one request for this special Q&A episode of Dare to Launch…
“Don’t tell Jeff and Dan the questions ahead of time.”
So this is us – on the spot – answering some of the biggest questions about launching and marketing.
Here...