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Dare to Launch

Nov 28, 2023

Join us for this exciting new podcast episode featuring Bari Baumgardner, a trailblazing live event management expert, as she unveils her incredible journey from starting a "just until" business with a handful of business cards to building a seven-figure event empire. 

Bari takes us through the genesis of Sage Event Management, the transition to digital events, and the democratization of event hosting in the past three years. 

Discover the future of live events, the psychology behind creating high-ticket offers, and Bari's three-day live event structure that guides customers on the perfect customer journey. You’ll also learn how to shift from selling to serving, master objection handling, and the importance of a supportive community in your entrepreneurial journey. 

Also, on this week’s show:

  • Bari walks you through her “A.C.E.R.I.M.” process for putting together high-ticket – and high-converting – offers (this is the same process Bari showed me when I invited her to my Secret Headquarters to help me create Launch Club)
  • The inspiring story of how Bari turned a “just until…” side hustle into a 7-figure business
  • Bari reveals why you don’t need a crystal clear vision before you start
  • How a live event helps you serve more people and sell more high-ticket offers (especially if you’re not a natural salesperson)
  • The FIVE universal buying objections every entrepreneur faces when asking for the sale… and how to handle them in a way that serves your audience
  • How to know when you’re ready to host a live event
  • Bari discusses how to know if you’re ready to do a live event of your own and one of the biggest misconceptions people have about running an event, while also revealing the three-step buyer psychology process that she uses to structure her events and high-ticket offers
  • The three-word phrase you should use when dealing with a logical buyer
  • Why well-meaning, loving, and supportive friends and family members can keep you stuck (and why every entrepreneur needs a cheerleader)
  • Chris reveals his first-ever Launchpad conversation and how his first sales appointment on Jeff’s team went
  • The “3x3 PAG” – the live event formula Bari and her team use for the world’s biggest entrepreneurs to maximize impact and sales 

… and much more.



Claim your bonus content from this episode, go to


Mentioned in this episode:

Jeff Walker

Product Launch Formula

Jeff’s book, Launch

Jeff’s YouTube channel


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